AD: Adolfo Gutierrez
THE REAL COST: LITTLE LUNGS X ROBOT UNICORN ATTACK
The FDA’s teen anti-smoking initiative, The Real Cost, wanted to get its audience even more acquainted with their newest character: Little Lungs. He’s an adorable pair of lungs that smoked and never grew to full size.
But, big surprise, teens don’t want to hear anti-smoking messages. So we went straight to the source and put Little Lungs in Robot Unicorn Attack 3.