CD: Molly Shaw, Kelsey Liss
Senior AD: Jackie Mucilli

SUAVE: HAIR YOU CAN BELIEVE

74% of Millennial women think the hair they see in TV commercials is unrealistic. And with good reason.

From wigs to styrofoam stuffing to green screen magic, hair care brands do some pretty crazy stuff to make their models look the way they do.

Suave, on the other hand, is proud to keep it real. So for their Professionals campaign, we poked fun at the tricks other brands use, and instead had our models wash and style their own hair with our products.

Because you don’t need CGI tricks and fancy shampoo to look awesome every day. And the world agrees: it was even named one of Glamour’s 10 Most Groundbreaking Beauty Campaigns.