GCD: Kelsey Liss
CD: Alanna Watson, Mary Grace Moseley
Creative: myself, Madeline Leary, Andy Verderosa
Design: Adrian Koenigsberg

TARGET: SMARTLY LAUNCH

Typically, budget shopping is a bummer. Swinging by the dollar store for plastic cups and trash bags isn’t anyone’s idea of a good time.

But Target prides itself on bringing joy to every shopping experience. That’s why they launched Smartly, a line of cute but affordable home essentials. Like TP-for-a-dollar affordable.

For the launch campaign, we had to create something that spoke to these budget shoppers -- the college kids and twenty-somethings trying to figure it all out -- but still make it live in the beautiful world of Target.

How’d we do it? Colorfully, cleverly, and adverbly.